Apple services have become a core part of the company, starting in 2020, with an announcement of a "new era of services", due to record profitability offering services such as Apple Music, Apple Arcade Apple TV +, App Store purchases, Apple News + and even Apple Pay brings.
So what's next?
Apple is confident that it will expand its service list in new ways this year, given revenue growth and the creation of a new type of Apple brand, one that is well known for its software and hardware. .
Read on to browse through 5 of the services we would like to see the company start offering - and why.
Apple security
Apple is already invested in smart home space and is working on creating a new type of smart home standard. But there is one area of home automation in which Apple is not yet present and which is monitoring alarms. You have probably seen an advertisement for these types of plans in combination with home security systems: you pay a monthly fee and the company connects you to a monitoring center that receives alerts for potential damage, fire, etc. The monitoring center can then immediately contact the authorities and solve these problems much faster than the homeowners.
It may be a bit far, but imagine that Apple will come out with its own version of a home-based monitoring service that works with Homekit-enabled smart devices and uses the latest AI and automation technology to look at potential threats and to send help if needed. (for a lower fee than any security company).
Professional version of Facetime
Facetime is wonderful! It's free, native to Apple platforms and a great way to video chat with friends and family. But it is not a business tool. Take a look at the web conferencing tools or the business version of Skype and you will see all the different ways Apple could extend Facetime services in professional management, chat functions, live streaming tools, recording and sharing features, and more.
The current version of Facetime is designed for casual use. But Apple could easily create a new version of Facetime's web conferencing, created specifically for companies - one that would probably include a small monthly fee for access to top features, as seen with similar services on the market.
An iCloud Total Imagine
iCloud works fine, but it could be much more than "good" with full sync (Calendar and Music could definitely use better compatibility), multiple levels - and possibly complete re-editing that could do iCloud looks more like, say, Google Drive, with extensive options for document creation and sharing. This massive redesign has come a long way, making iCloud a strong part of Apple's offerings and not just a background service.
Apple's own version of Kindle Unlimited
Apple already has Apple News + for newspapers, magazines and other publications. This fee-based structure could work with other published content - such as books. We've already seen with Kindle Unlimited how a book service can mimic the video streaming model and give you all the books you could want with a subscription. Apple already has it for shows and video games, so why not book again?
Apple Password Manager
What about a fully-fledged Apple password manager? On Mac and iOS, passwords are saved in the Keychain. But it is somewhat limited. The company could develop this into a complete standalone application, which works everywhere many platforms such as Lastpass and Dashlane. Make it a one-time purchase option, give it the same user interface as other Apple apps and see the fans flocking to it.
