If you're in the market for a new TV, it's not too early to check out sales already available online before Black Friday next month. We'll see more pop-ups just as the day approaches, but those who want to jump at an opportunity now don't have to look any further than Sony's one-day sale from Amazon. The online retailer has reduced a lot of Sony technologies today - including some of our favorite headphones - and some Sony 4K smart TVs are available. These include the 65-inch Sony A9G Master Series OLED smart TV, with a 43% discount to a record high of $ 1,700. Sony's 4K X950H smart TVs also have up to a 25% discount, so you can get one from $ 950.

Buy Sony A9G 65-inch OLED at Amazon - $ 1,700 Buy Sony X950H 55-inch LED at Amazon - $ 950 Buy Sony X950H 65-inch LED at Amazon - $ 1,200

While the Bravia set is from 2019, it remains a solid OLED TV, with a lot of high-end advantages. First, you get all the advantages of OLED, which means better colors, great contrast and deep blacks. It plays 4K HDR content, supports Dolby Vision and includes the company's built-in Acoustic Surface Audio + speaker, giving you more captivating sound quality. The set runs on Android TV, which means you can use Google Assistant to play content and control the system in a different way - but it also supports Alexa voice commands if you prefer to use it. In addition, it has a dedicated game mode for lighter game sessions and supports AirPlay 2 and HomeKit.

Those who are not set on OLED for their next TV should consider the Sony X950H sets from 2020 - the 55-inch model drops to $ 950, while the 65-inch set is on sale for $ 1,200. While the image quality will not be the same as the OLED set, these TVs have locally dimmed LED backlighting, as well as many of the advanced features present in the A9G. You'll get the Android TV operating system, Google Assistant and Alexa support, Game mode, plus AirPlay 2 and HomeKit compatibility.

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