Apple has released “Haystack”, a new ad that promotes the iPhone 12 and Apple Watch.
The one-minute announcement focuses on the handy ping feature of the Apple Watch, which allows users to play a sound from the Apple Watch on their iPhone to help locate the device when it is moved or lost nearby.
Playing on the “needle in a hay” saying, Apple shows a farmer walking on a dusty track to hay bales, where he finds his iPhone lost inside a hay after throwing it from the Apple Watch.
Apple says, “A lost iPhone is easy to find. Relax, it’s iPhone + Apple Watch. ”