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Apple promotes the sustainability of the iPhone 12 in a new “Fumble” announcement

Apple promotes the sustainability of the iPhone 12 in a new “Fumble” announcement

Apple released “Fumble” on Wednesday – a new iPhone 12 announcement that supports the durability of the device.

The 30-second ad, distributed to Apple’s official YouTube channel, shows a woman walking down the street while her iPhone gets out of hand. The lady is seen cute to pick up the phone before it falls to the ground, undamaged thanks to the Ceramic Shield screen, harder than the standard glass of the smartphone.

Apple’s new announcement follows Advertised “Cook” earlier this month, which again highlighted the device’s Ceramic Shield display.