Apple shares new iPhone 12 Pro announcement "In the dark"

Cupertino, July 11, 2021

Apple has released "In the Dark," a new iPhone 12 Pro ad that promotes night mode on the iPhone 12 series.

The 30-second ad demonstrates how users can take selfies in the dark, showing an iPhone user taking pictures in various dark settings, closing with the slogan "Now you can take amazing selfies in the dark."

Apple launched the Dark mode on the iPhone with the iPhone 11, but the feature was limited to the two Pro models. With the iPhone 12, Apple brought the camera function to all four models, extending its availability to all users.

https://www.youtube.com/watch?v=hbMUGbDM-60


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