Brentford have announced that they will not follow the trend to change their home equipment for the 2022/23 season.
It has become common in recent years for clubs to update their equipment every season, to the frustration of many fans who have to spend again to get the latest kit.
But the newly promoted Brentford chose not to make a change after the current season, remaining in exchange for their first home equipment in the Premier League.
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Brentford CEO Jon Varney said: “Respectfully, progressively and together are the three core values at Brentford FC, as many of our fans know. We also believe that football is accessible to our fans and we are aware of the need for the game to become more focused on sustainability. As such, when we discussed the idea, everyone in the club was fully behind it.
“Although it is not common practice for Premier League clubs to roll a kit for two seasons, fans have told us they would be in favor of the savings that a two-season shirt would offer. This season, our membership in the Premier League means that the revenue we receive from broadcasting and business partnerships far exceeds the revenue we can generate from retail, so now is the perfect time to try something different without having to it should have a material impact on us. income.
“All our equipment has been in high demand this season, but our home shirt has been very popular. We placed additional orders for promotion to the Premier League and stocked up before Christmas. This decision allows us to maintain higher stock levels and helps improve availability and delivery times for those who want to buy a shirt that will now be relevant after the end of this season. ”
Brentford’s first Premier League game was at home, when they defeated Arsenal in the opening match of the season.
The Bees have won two more games since then and are 14th in the table, four points above the relegation zone.
We also believe that this is a step in the right direction to help the environment a little. It may be a good idea to reduce kit cycles where circumstances allow and we will continue to work with Umbro to ensure that our kit production is as sustainable as possible. It’s just a small thing, but we think it will help.
“We know that some of our fans like to have three new teams every season and they might be worried that they have fewer choices. The unveiling of the kit is always an event eagerly awaited and every season we look forward to seeing the reaction of our fans.
“For those fans who want to buy a new shirt every season, we can confirm that we will have new travel equipment and a new third equipment for the 2022/23 season. We hope that the new travel t-shirt design will excite our fans who remember the 80’s and early 90’s, while the new third t-shirt is very much designed for the future!
“I would like to thank Umbro for their support of this idea, as well as Hollywoodbets and SafetyCulture, whose commitment to many years of relationships has made this opportunity possible.”
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