Images of Everton stars wearing the club's new Umbro 2019/20 home kit were screened on iconic buildings in downtown Liverpool on Friday night before the sale of the kit on Thursday.
Blues ace Richarlison, Gylfi Sigurdsson, Seamus Coleman and women's team player Danielle Turner dominate Merseyside with Everton's new strip inspired by Goodison as they were illuminated on Liverpool One, the famous church St Luke from Leece Street, the Dixie Dean Hotel to see everything.
The homebase - influenced by Goodison Park's famous Archibald Leitch steel crossover - has already been a huge hit with fans, with record sales in the first week of pre-ordering after the kit was unveiled on July 4th.
Sales surpassed pre-orders in all previous seasons - 26.2% above the previous best figures for the 2014/15 Home Kit, a week before the end of the pre-order period.
The new home kit was worn for the first time by Marco Silva's men last weekend when Everton faced Kariobangi Sharks in Kenya for the SportPesa trophy.
Mark Rollings, Head of Partnership Management at Everton, said: "With just under a week before our 2019/20 home kit was available for in-store purchase, we wanted to surprise Evertonians by projecting their favorite Blues players on some of the city's most recognizable. buildings and popular places.
"While remaining true to the" Built to Last "theme and inspired by Goodison Park, we have selected buildings and venues that have stood the test of time or have become modern icons. "
- The kit is available for pre-order online by clicking here or visiting the Everton One or Everton Two stores and will be on sale in stores from Thursday, July 18th.