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Everton’s new home kit design concepts are explained

Everton’s new home kit design concepts are explained

Everton's new home kit design concepts are explained

Everton and Hummel’s first collaboration last year received mostly positive feedback from fans and they continued to do more work together for the second round.

Promptly revealed at 8 in the morning on the respective Twitter accounts, the new home kit has all the best features of last year, with the classic chevrons for which hummel is famous on the royal blue shirt with white and yellow ornaments.

There is also much, much more in this kit, with hummel going back in Merseyside history since World War I for the main design elements in this shirt. “Dazzling camouflage” was a revolutionary concept by artist Norman Wilkinson, which consisted of complex geometric patterns of contrasting colors that intersected and intersected.

The use of the blinding model is inspired by the role of the city of Liverpool and its docks in painting naval ships with inventive and bold livery during the First World War. The creation of a British marine artist, the use of contrasting shapes, tones and colors proved to be extremely effective in disguising the size, speed, distance and direction of the ship, confusing the enemy at sea.

To date, the practice is celebrated in Liverpool by a working Mersey ferry.Everyone Razzle Dazzle ‘, painted to commemorate the dazzling ships of 2014 as part of the city’s centennial activities of World War I.

In addition to the integrated blinding model, Everton’s 2021/22 home kit features a yellow and white lining on both the sleeves and its rounded collar. Hummel’s iconic chevrons also appear in white on the shirt and royal blue on shorts and socks.

The mesh panels under the arms and at the bottom of the sides work together with the ventilation holes at the bottom of the shirt to ensure breathability and allow high performance, while the polyester created using hummel’s ECO8 technology gives the set a rich feel. , similar to silk.

Goalkeeper kits were redesigned just like last year, similarly inspired by the dazzling color pattern reminiscent of the bright kits worn by Neville Southall in the mid-1990s.

Alan McTavish, Everton’s commercial director, said:

“On the back of last season’s home shirt, which became the best-selling in the club’s history, we are excited to launch our 2021/22 band and hope it proves popular again with Evertonians around the world.

“Hummel’s creative process of taking something like blindness, which is an interesting part of our city’s history and weaving it into our kits, was really interesting to see. They also once again showed their commitment to our fans by working hard to get them involved in launching this kit to illustrate the club’s popularity and how it reaches people in all corners of the globe. ”

Allan Vad Nielsen, hummel’s CEO, said:

“When it came to creating the latest kit at home for Everton, we wanted to deliver something that would be striking and different, but still respect the Club’s traditions.

“We were inspired by Liverpool’s connections with the dazzling model to do this, giving it a historic mark, but we also put fans at the center of our launch to celebrate its growing global popularity. Everton and the exciting future ahead. ”

Everton’s 2021/22 home kit is available for pre-order now online at evertondirect.com and will be available for purchase online and in store on Thursday, July 15.