To highlight the new iPhone 11, 11 Pro and Apple Watch Series 5, Apple has refreshed its stores around the world with a range of new devices, images and screens. These changes draw attention to the popular features of the new iPhones and the variety of tapes available for the Apple Watch 5 Series.
MacBook 12 "
In addition to the changes around the world, unique screens have been installed at Apple Fifth Avenue in New York, which has reopened after almost three years of renovations.
We profiled the store's architecture more widely yesterday and introduced you to an official opening gallery today.
If you spot new models in your local Apple Store, we'd love to see your photos.
Window displays
The biggest change you'll notice in some stores is the addition of gigantic new windows promoting the iPhone 11 and 11 Pro. Pitches benefiting from a layout and sufficient floor space feature a three-dimensional backlit text indicating "11" and "Pro." IPhone Demonstration Models on Polished Plinths feature all color options. The backlighting of the "Pro" screen remains white, while the "11" screen scrolls through the colors.
This is the first time in many years that Apple has been using shop windows in its stores. Many new sites, including those with revolving doors, can no longer support the devices at the front of the store. Previously, we had looked at Apple's holiday windows over the years.
New avenues
Avenues, Apple's name for its interactive shelves, has been refreshed in all modern places. The Avenue photograph has been redesigned with a perfect illustrated background to test the new camera system of the iPhone 11 Pro. A television presents the new ultra-wide and telephoto cameras. Previously, this avenue hosted three printed photos taken on iPhone.
HomeKit Avenue has been refurbished to accommodate AirPods, HomePods and AirPods.
The Collections Avenue now offers the latest iPhone cases and Apple Watch tapes.
Apple Watch Studio
The Apple Watch display table at each store has been redesigned to support Apple Watch Studio, a system for mixing and matching tapes and cases to create your own style. To learn more about how the Apple Watch Studio store experience works, check out our convenience.
IPhone tables
Apple has updated its iPhone display tables with detailed specification mats and three-dimensional decals to quickly identify each model. The new carpets have already been tested in some stores last summer for the iPhone XS and XR and allow a comparison at a glance between the models.
Graphic panels and feature bays
Both classic stores and those with the latest design have received new graphics panels featuring the iPhone 11 and 11 Pro.
Classic stores, equipped with Feature Bays instead of Avenue, now feature Apple Arcade, Apple Music, iPhone cases and the iPhone 11 Pro camera system with new graphics.
Today at Apple Quick Tips
Apple now organizes new 15-minute sessions today called Quick Tips. These sessions allow customers to become familiar with the new features of the iPhone and offer a simple way to pass the time while waiting for a service appointment.
Easels and screen saver
The advertising easels, now permanently installed in all stores after being reintroduced last year, are now promoting the iPhone 11 and 11 Pro. A fun screensaver with animated logos with Apple logo loops on every main demo device.
Apple Fifth Avenue
A special shop deserves special showcases. Apple Fifth Avenue has therefore received some exclusive Avenues. A new AirPod screen uses individual AirPods as musical notes on a staff. The notes are the melody of Apple's famous "Think Different" commercial.
Gaming Avenue at Apple Fifth Avenue has its own Apple Arcade brand.
The Avenue Fifth Avenue Group Avenue watch group features a unique design with wooden drawers. Instead of a horizontal graphic panel, groups of four coordination bands are placed in a square.
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