Parks Associates: 60% of new security systems are self-installed

Cupertino, March 16, 2020

DIY security systems occupy a larger share of the residential security market due to the growing popularity among security households, according to Parks Associates.

The DIY Home Security Tracker of the research firm finds that, among consumers who purchased their security system less than two years ago, 60% are self-installed, compared to only 7% of systems purchased more than six years ago. after.

"Most DIY households use professional monitoring services, but currently 63% of these DIY systems have a monitoring subscription for less than two years," says Dina Abdelrazik, senior analyst at Parks Associates.

Most DIY security owners, Abdelrazik continues, are also self-installing additional smart devices. As a result, companies are expanding their product lines to meet consumer demand, including Abode, Array by Hampton and Blue by ADT.

Parks find much of the self-installed security systems have been installed only in recent years.

"This demand for an easy-to-install integrated solution is becoming more and more widespread in the Apple HomeKit ecosystem, with multiple DIY security systems and camera-related devices releasing product lines compatible with this ecosystem," says Abdelrazik.

33% of US broadband households have security systems

The traditional residential security channel is dominated by professionally installed, professionally monitored systems, but manufacturers of smart home devices are increasingly expanding in the security space.

Currently, 33% of US broadband households have a security system, an increase of 18% from 28% in 2018, according to Parks Associates.

The DIY Home Security Tracker assesses the impact of DIY security solutions for expanding the market and the potential cannibalization of existing security channels. It also provides an analysis of industry trends, key market strategies and competitive analysis of leading products from all key product categories.

The research outlines the yields, the satisfaction with the DIY systems compared to the traditional systems and the journey of the buyer, according to the research firm.


This article originally appeared on our website security and sales publication integration.

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