The shirt is the first produced by the new suppliers of Umbro kits, as the club resumes the relationship with the manufacturer who designed several classic Town shirts in the 1970s.
The shirt is a yellow base – unlike amber – with blue vertical stripes. It’s more of an off-the-peg design from Umbro than a custom shirt. The club says this is due to time constraints and restrictions related to Covid-19.
The color change from the classic amber caused a stir when the kit was launched today, in time for Shrews’ first friendly at AFC Telford United tomorrow night. Fans expressed disappointment with the color change.
It is understood that Chief Steve Cotterill played a key role in changing the kit supplier to Umbro. Town signed a new four-year deal with renowned designers, who designed Shrews kits from 1973 to 1982, concluding the contract with Admiral early.
Town and Umbro are in talks for the launch of classic Town shirts in the coming months.