The Bitcoin () logo will now appear on the Premier League football club shirt, Watford, throughout the 2019/2020 season, as part of an educational campaign led by the innovative Sportsbet.io sportsbook brand. .

The logo is part of a wider campaign to raise awareness of Bitcoin and raise public awareness of the benefits of using cryptocurrency. It is led by Sportsbet.io, the main sponsor of Watford FC, which announced the signing of a historic agreement with the Hornets team in June.

Justin Le Brocque, Director of Sportsbet.io Marketing, underlined the thinking behind this decision.

"The crypto community has supported us tremendously since our beginnings, so putting the Bitcoin logo on the wallet was a fun way to give back while showing our support for the community."

The sponsorship will be funded through core funding, which will potentially give anyone who owns Bitcoin the exclusive opportunity to share the benefits accorded to Watford FC's sponsors. Contributors can bid for a public LED area displayed live during matches; "Money can not buy, but Bitcoin can," including the use of the 8-person Bitcoin box and exclusive Watford FC products.

The Brocque added;

"Some of the biggest challenges we face, along with others like us, are: raising awareness, dispelling common myths about cryptos and educating the public about the benefits and opportunities offered by cryptocurrencies. Our partnership with Watford marks a major break in the world of traditional sports sponsorship. By adding the Bitcoin logo, we hope that the first partnership of this world will create even more buzz around the crypto-currencies. "

To celebrate Bitcoin sponsorship with all Bitcoin holders, Sportsbet.io also offers 2 free mbtc bets to all Sportsbet.io players, if Watford were to score against Arsenal next Sunday.

Scott Duxbury, President and CEO of Hornets, added:

"Placing the Bitcoin logo on a Premier League jersey is a challenge to the accepted standard. We are excited about the partnerships and the potential for new global conversations that this could help get started for our club. "

Last month, Sportsbet.io announced an innovative three-year partnership with Watford, marking the first appearance of a company known for its expertise in blockchain and cryptocurrency on the front of a jersey. Premier League.

The announcement was accompanied by the launch of Sportsbet.io's "Know No Borders" campaign, which highlights the brand's commitment to putting players at the heart of the action, regardless of their country, their sport, their team or their motto. Sportsbet.io accepts a range of fiat and crypto-currencies, including Bitcoin, to offer the best of fun, fast and fair play.