Apple talks privacy in its services and HomeKit, adding new customization tools

Cupertino, June 22, 2020

WWDC 2020 privacy

"Confidentiality matters now, more than ever," according to Craig Federighi. And it remains the same in the latest versions of its platforms.

Throughout the WWDC, Federighi talked in detail about privacy and how important it is to Apple as a whole and how important it is to the end user. The executive went over the primary principles for the company, including how it affects the services and hardware provided by the company. Federighi talked about the function of connecting with Apple and there are over two million accounts created on applications and websites.

Privacy improvements come with new products.

That starts with the location. This year, Apple is giving users even more control. Users will be able to share their approximate location rather than your specific location. Tracking is also changing, Apple is working to improve it. Tracking should be transparent and in the user's control. The App Store policy continues to require users to be allowed to track applications and websites owned by third parties.

There are new summaries of application policies, similar to food nutrition guidelines. Every developer will have to tell Apple and the end user what their practices are. Therefore, each application will show the privacy, tracking and essential information of each application at a glance.

This should give more control to the end user.

New privacy efforts extend to the home.

First of all, anything that is developed in the house should be easy to use, both in configuration and in everyday use. Home products should not compromise privacy, including Siri requests (which use a random identifier, not an Apple ID). And using interconnected devices should be as easy as AirPlay (according to Apple's Federighi).

HomeKit will remain end-to-end encrypted with your range of Apple devices.

Amazon and Google are partnering with Apple to help a wider range of smart home devices that are secure devices. A new standard that will work in homes and services and devices from different companies. Tap-and-scan scans home accessories. And iOS 14 will provide automatic actions when you set up a new device.

The Home application already shows the user the range of accessories it has.

Adaptive lighting will automatically adjust the color of your supported bulbs. Warmer light in the morning, less blue light in the evening and much more. Cameras with HomeKit Secure Video and iOS 14, the cameras will be able to define "areas of activity", which will allow notifications in certain areas. Cameras and video bells will also provide facial recognition - and can automatically recognize people you've tagged in the Stock Photos app.

HomePod can also notify you when someone is at the door.

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