You may remember Holomarq as the company that released the first Thread-compatible lock last summer. Now the company is moving into other areas of home and personal security, with the introduction of their 'Holotag' smart key fob specifically designed to work with Apple's 'Find My' app. The Holotag can be placed on virtually any item you have, from the obvious things like your keys, wallet or purse, to less common use items, including attaching it to your dog's collar, or placing it in your luggage as you travel abroad. With all these options, you can track and trace the Holotag using the Find My app, which is exclusive to Apple. The Holotag uses a standard CR2032 coin cell battery, just like Apple's own Airtags, and while it can't take advantage of Apple's Ultra Wideband feature for precise localization, the speaker is noticeably louder. Moreover, it comes with a built-in key ring, so you don't have to purchase a separate holder for this. Black version White version While the Holotag is not a smart home device in itself, it can be used with Siri Shortcuts to some extent, based on things like your location. Holotag is available in both black and white finishes and is also sold in a single pack, a pack of two or a pack of four for €12.99, €28.99 (€5.00 off with coupon) or € 48.99 (€5.00 discount with coupon). ) respectively.