Amazon is now offering the Philips Hue White and Color A21 High Lumen Smart Bulb for $52.76 shipped. Today's offer drops from its usual $65 price tag and marks the best price of the year. It's now 20% off, beating our previous December listing by an extra $3. This smart LED delivers Philips Hue's brightest color bulb yet and is the equivalent of a traditional 100W bulb. Apart from offering more light for your space, there's the same remarkable feature set as the other offerings, such as Bluetooth connectivity for pairing with Alexa or Assistant devices, Zigbee for integration into a HomeKit setup, and the ability to add a pop of color to every room. A more affordable option to get into the Phillips Hue game is to ditch the multi-color lighting and take home one of the 100W White Ambiance bulbs. It's currently selling for $38 on Amazon and offers the same benefits as the color version above, just with a number of different white temperature shades to choose from instead of full multi-color support. When we talk about smart home equipment this week, we have to mention LIFX's two new reveals. The company has long been one of our favorite connected lighting brands here at Homekit.Blog, and now it's back with some of its very first Matter products. There are a few new 1600 lumen bulbs available now. They are all the brightest lights LIFX has ever shipped. Features of the Philips Hue 100W Smart Bulb: Go for bright light by illuminating your largest rooms with this bright, colorful smart light. With a brightness equal to that of a traditional 100W bulb, this lamp can tastefully illuminate living rooms, kitchens and more with color. The dimmable features allow you to control the brightness level. Owner of our Hue Hub? You can set timers to dim your smart lights as the day goes by. Subscribe to the Homekit.Blog YouTube channel for the latest videos, reviews and more!